Ambush Board Co. Goes Full on Digital
Ambush Board Co. to Become Premier Online Only Board Sports Retailer
Ambush Board Co. is one of the industry's first true board sports retailers to market its products online. Now it will do so exclusively.
Kennesaw, GA, USA - July 20, 2017: Ambush Board Co. announces actions aimed at staying ahead of prevailing retail trends, competing globally in an otherwise regional retail environment, and breaking new ground as the world's premier online only board sports retailer. The plans come amidst a rapidly changing retail landscape where customers choose convenience, selection, and the opportunity to buy anytime, anywhere over the physical presence and shopping experience of a retail store. Ambush is simply trading its "bricks" for more "clicks."
"We've always been one of the most innovative retailers in the action sports industry," remarks Ambush founder, Chuck Morrow. "We were one of the first board sports retailers to the e-commerce market when we began selling skate, wake, and snow products online in 2001. How, when, and where our customers are shopping has changed and continues to evolve rapidly."
The modernized AmbushBoardCo.com will utilize its newfound agility to curate the largest selection of skateboarding, wakeboarding, and snowboarding merchandise under one domain while leveraging consumer marketplace channels, develop quicker and more efficient order fulfillment processes, and build a comprehensive rewards program for customers purchasing from their direct website. But, how does Ambush plan on preserving a presence in the community it has spent two decades cultivating?
"Our commitment to the local community will remain strong," pledges Ambush General Manager, Lee Elliott. "Our goal is to maintain an energetic presence through exclusive skate and wake events, Skateboard Summer Camp, charity events, and outreach programs. Ambush is still your local board shop."
Ambush also recommends signing up for their email list and following them on social media to stay engaged and get real-time updates on exclusive sales, events, products, and news.
"We are so grateful, thankful, and appreciative of all the support from our local skate, wake, and snow customers throughout the past 20 years," expresses Lee Elliott. "Here’s to 20+ more years in the digital realm, where we all now spend more and more of our lives. We'll see you there."