It comes as no surprise to hear “Beer and Skateboarding go together like PB&J,” or as a true “Millennial” might say, “Avocado and Toast.” Most of age skateboarders would probably agree with this. Responsibly sharing a couple of brews with the homies amid a mini ramp session is great and it’s no secret. It’s a trend made clearer when you see bigger brands like Brixton collaborate with Coors Original, 686 partner with Pabst Blue Ribbon, or the fact your favorite Street League pros will retire fruitfully off their windfall craft beer investments. More so, it wouldn’t be a stretch to draw parallels between the craft beer renascence of recent years to the boom in small, independent skateboard brands currently taking the industry by storm. Seemingly every time you blink a new skate brand is created. With this in mind, it makes total sense for me to pair my favorite local brews with my favorite independent skateboard brands. What’s not to love? Boards and Breweries.
2017 is nearly a wrap and for the first time in ages I feel that collectively we can all breathe a slight sigh of relief. Why? Well, we made it out of the dumpster fire that was 2017, guys. While that is reason enough to tie one on and celebrate, let’s not get too excited. Regrettably, 2018 is revving up to be just as turbulent. Whether it’s the constant barrage of bad news or social media overload, it’s apparent that it is harder to focus now more than ever. Like many, my mind has was cooked by 2017. So that’s my excuse for why my very cliche year-end “best of” or “listicle” may be missing some very noteworthy things. With that said, in no particular order, here are somethings that made some crumby days brighter in 2017.
We’re all getting older and there isn’t a damn thing we can do about it. The passing of time is a hard thing to come to grips with. It’s something that cannot be escaped or outran…and, apparently, it also flies when you’re having fun. I’m calling BS on the latter! In short, I believe, having fun is a vital component to staying young…at heart at least. Admittedly having fun all the time is easier said than done, but it’s worth a shot. What’s more fun than skateboarding? Nothing. This probably explains why we’re watching our favorite pros skateboarding for longer and longer. In no particular order, here is a look at some of my favorite “aging” skateboarders.
New Year, New Gear…right? We seriously hate that saying, but there is something about getting a new snowboard setup in the New Year that has us feeling a certain type of way. Nick Gaddy and Nick Mertes are OG Ambush dudes. Our homeboy Cole Vanthof set off to Utah to catch up with these dudes to see what they are rocking for this 2016/2017 snowboard season. These guys are characters no doubt, but their riding style is legit. Watch these two product videos and peep the gear links and make a wise purchase this year.
Nick Gaddy’s Setup:
2017 CAPiTA DOA Snowboard:
2017 Union Contact Binding (Scott Stevens):
Nick Mertes’ Setup:
2017 Burton Flight Attendant Snowboard:
2017 Burton Cartel EST Binding (Black):
We really want to thank the crew at Burton, CAPiTA, and Union for dialing in our friends this season, and we are really stoked to help spread snowboarding to more people every year. If these snowboard products didn’t appeal to you, which we would find hard to believe, but you’re interested in seeing the other badass snowboarding brands we carry, hit our snowboarding page and tickle your eyeballs and hopefully your souls.
Bi-weekly, we get together for a marketing meeting. During these powwows, we lay out our marketing schedule and agenda, and discuss content. A LOT of times during these meetings we sit around figuratively throwing shit at a wall and hoping some of it sticks. A few months ago, sitting around the conference table discussing our marketing plans, it hit me. That little voice in my head said, “Hey, Ben! I don’t think anyone has ever analyzed every Thrasher Magazine cover.” And…without thinking, I immediately blurted this out to the group. Little did I know that this idea would stick and I’d be the one to undertake this endeavor.
Have you ever bitten off more than you can chew? Ever taken a bite so large you instantly regret it? We’ve all done it, and after nearly asphyxiating, we say, “Never again! From now on, I’m only taking small bites.,” but…if you’re like me, your eyes are always bigger than your stomach, and after surviving that first enormous bite, all you know to do is settle in for the feast.
Summer is right around the bend and we couldn’t be any more stoked! Who doesn’t love a few extra hours of daylight? With longer days, you get more time on your board, subsequently, that also means more blown out shoes! Here’s a secret way to optimize your time and money this summer. Get your shoes now and you’ll get the most bang for your buck. Use that little extra dough saved for more important things like; beverages, LOTS of beverages, and BBQ. You might be asking yourself, “How can I save money on shoes?!” It’s easy, just take advantage of our Multi-Shoe Discount Program (discounts taken off at check-out): Buy 2 Pairs SAVE 10%, Buy 3 Pairs SAVE 15%, or Buy 4 or More Pairs and SAVE 20%.
We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.
For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007. That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate). Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.
Here’s the scenario, for the past couple weeks every night you get home from work dead tired and ready for a solid night’s sleep. You lay in bed waiting for sleep to come but it doesn’t. You’re cursed! You are suffering from a certain compulsive vision and you can’t shake it long enough to put your mind at ease. Most skateboarders can empathize with this because we all know the struggle of having trick stuck in our mind. Literally you can’t rest until you make your vision a reality. The spot is lined up and ready for the taking and, maybe even, you’ve already tried the trick. Regardless, you are stuck with the pain of bringing your thought into fruition. Finally the day arrives and you go out and bust. The thrill of riding away is what we all are searching for, unfortunately, for you, today, it’s short lived. You check the photo or footage and it doesn’t live up to your expectations. The trick was gnarly but nothing will do it justice no photo or clip. Nevertheless, people will figure out how gnarly the trick is by visiting the spot. You have left your mark and the madness continues to the next spot.
Coming at you HOT with a little 1, 2, 3 punch of suggested snowboarding set ups for three of my favorite riding conditions. Check them out here and make sure you’re prepared!
- Snowboard: ’16 Lib Tech JL Phoenix C3 or ’16 Arbor Element
- Boot: ’16 ThirtyTwo Lashed
- Binding: ’16 Burton Cartel
- Outerwear: 686 Authentic Woodland Insulated Jacket w/ 686 Smarty Cargo Pant
- Gloves: Burton AK Guide
- Beanie: Coal Frena Solid
- Facemask: Airhole Airhood Polar
- Goggles: Oakley Flight Deck White w/ Prizm Rose Lens
- Accessory: SNORKLE
WHY – On days when it’s dumping or you’ve been blessed by the Powder Gods that reign supreme over each mountain range, speed and response win the game. Having a setup that is hard charging and able to carry speed through powder is key. Stiffer boots and bindings help with the transition of power edge to edge and also help with driving through turns as you navigate the mountain. Warmer outerwear, especially gloves, help in case you take a spill in the deep fluffy stuff and have to slowly inch worm your way back to the hard pack. Also, get a solid pair of goggles with a low-light lens…like the Oakley Flight Deck w/ Prizm Rose Lens. This will help with being able to see the terrain in front of you during low-light/grey sky riding conditions. Another item to think about is a hood, not the one attached to your jacket, but a secondary. Peep this one from Airhole above to keep the snow out as you get chest deep on such an epic day! Oh yeah, don’t forget your snorkel – haha.