It comes as no surprise to hear “Beer and Skateboarding go together like PB&J,” or as a true “Millennial” might say, “Avocado and Toast.” Most of age skateboarders would probably agree with this. Responsibly sharing a couple of brews with the homies amid a mini ramp session is great and it’s no secret. It’s a trend made clearer when you see bigger brands like Brixton collaborate with Coors Original, 686 partner with Pabst Blue Ribbon, or the fact your favorite Street League pros will retire fruitfully off their windfall craft beer investments. More so, it wouldn’t be a stretch to draw parallels between the craft beer renascence of recent years to the boom in small, independent skateboard brands currently taking the industry by storm. Seemingly every time you blink a new skate brand is created. With this in mind, it makes total sense for me to pair my favorite local brews with my favorite independent skateboard brands. What’s not to love? Boards and Breweries.
2017 is nearly a wrap and for the first time in ages I feel that collectively we can all breathe a slight sigh of relief. Why? Well, we made it out of the dumpster fire that was 2017, guys. While that is reason enough to tie one on and celebrate, let’s not get too excited. Regrettably, 2018 is revving up to be just as turbulent. Whether it’s the constant barrage of bad news or social media overload, it’s apparent that it is harder to focus now more than ever. Like many, my mind has was cooked by 2017. So that’s my excuse for why my very cliche year-end “best of” or “listicle” may be missing some very noteworthy things. With that said, in no particular order, here are somethings that made some crumby days brighter in 2017.
As Jeff Bezos scours the United States looking for a place to plop a second Amazon headquarters, I started thinking of how deeply addicted we as Americans are to Amazon. It started with the seduction of big discounts, intoxicating convenience, and the opportunity to buy anything capitalism has to offer under one domain. Now, Amazon has become the gatekeeper of all that is sold online and the place we as consumers go when we want to do the least amount of shopping and still get the best (at least, we think it’s the best) deal on the planet. I started looking inward as to whether or not Amazon’s outright dominance of all things ecommerce is a good thing for us in the long term. I mean, there’s a reason they call shoppers who buy exclusively on Amazon “Amazombies,” right?
My first viewing of Bloody Chicken Boots
Rarely do I remember the exact moment I watched a skate video for the first time. That is unless I attended the video premiere, or the video made some sort of immediate impression on me. The impression doesn’t necessarily have to be good either, it can be bad too. With that, I do distinctly remember the first time I watched Ambush’s first skate video, Bloody Chicken Boots, and it wasn’t because the video was particularly spectacular.
I remember rolling up to the shop with some friends on a Saturday or Sunday afternoon sometime in 2001. This was Ambush’s old location, the one with the infamous three stair. Anyway, I was posted up on the couch, which sat across from on of those antiquated big screen televisions. You know the type…the old projection ones that have the VCR’s timecode burned into the screen. Admittedly, I was a little hungover from the prior night’s endeavors. Still, I had no idea a skate video contained the power to augment my hangover. Was it was the filming or the odd techno songs that caused my stomach to churn. Who knows? What I do know is that my first viewing of Bloody Chicken Boots was nauseating. This made the viewing permanently burned into my brain, just like the timecode burned into the big screen it played on.
It’s not uncommon to hole up inside during winter. The days are short, cold, and for us in Georgia, the days are actually, well, pretty mild. As I write this today Tuesday, January 17th 2017, I can’t use the weather as my excuse not to skate. It’s currently 72° and cloudy in beautiful Kennesaw, GA. Admittedly, it’s unseasonably warm. Still, I find myself counting the days until spring. For your information, spring is 61 days, 14 hours, and 9 minutes away. Look at the forecast for the next 10 days. Despite some rain here and there, it’s definitely not too bad, eh?
You’re crazy if you aren’t stoked on this forecast. Time to move the beanies, sweatshirts, and jackets back to storage? Maybe not quite yet…because, out of the 61 “winter” days left, more than likely we’ll experience a couple more cold snaps and inclement weather that may render the streets “un-skateable.” I’m by no means a meteorologist, but I’d guess it’ll be due to negligible amounts of ice or rain. (Knock on wood!)
What if there was no such thing as a skateboard graphic? Would it matter to you if you and your squad all had the same plain, natural wood deck? If skateboards had no graphics, would they still have a soul? Would they tell the story of your favorite pro? Would they still celebrate your favorite video part, ad campaign, or Instagram account? What would a deck with no graphics say about you and your skateboarding? How would anyone know where you have aligned yourself within the skate industry? Would people be making jokes about how lame “Skater X” is over there with his obviously lame brand board?
Thankfully, we don’t live in that world. We live in a world where art and skateboarding go hand in hand. We live in a world where skateboards tell stories, share in our culture’s rich history, and convey a brand’s message. For better or worse, we live in a world where skateboard graphics speak volumes of who you are, who your favorite skater is, what clique you belong to, and with whom you share common values and attitudes. And, if that’s what it takes to draw out all of these beautiful, funny, disgusting, and thought provoking graphics, I enthusiastically embrace every bit of it.
When you’re a kid…summer is the best! No school means sleeping in and having plenty of time to catch up on non-scholarly pursuits. Whether it’s playing video games, watching TV or going to skateboard camp, it’s easily every kid’s favorite time of the year. However, today is July 15th…and, with July almost being half over, most kids in the metro Atlanta are will be back in school in a couple weeks. With that being said, one of our favorite things about summer is being able to host a skateboard camp at Swift-Cantrell through the city of Kennesaw. What skateboarder doesn’t enjoy sharing the love of skateboarding with the next generation of rippers?
The technological world is taking over. Our entertainment, our shopping, our communication, even our interactions among friends have become relegated to a flickering glow from a digital device. That’s why skateboarding is so special, whole, and pure. It can’t be done from a smartphone (unless you are playing True Skate, but how does that count?). Skateboarding is real. You do it in the natural world with genuine friends. You do it because it’s challenging. You do it because it’s fun. And, you do it because you love it. Skateboarding should be celebrated and that’s why we at Ambush fully embrace Go Skateboarding Day.
This year’s Go Skateboarding Day event at the Kennesaw Skatepark saw some killer skating, lots of camaraderie, and some of the gnarliest slams that park has ever seen (check out Spencer Ames’ Hall of Meat worthy backflip). Even the Mayor came out and donated some flesh to the skatepark. And, that’s what Go Skateboarding Day is all about: the whole community getting behind it and showing the world what we already knew: skateboarding is life.
To me, it’s always seemed like getting footage is cyclical. Sometimes, it comes easy and the crew logs several minutes a week and then the next week, nothing. While the process can certainly feel tedious at times, it’s absolutely worth it. When there is enough footage to stitch something together, it doesn’t get much better than that! So it always gets me hyped to see anyone from our team putting out footage. No matter the format or platform.
With that being said, I wanted to compile the most recent clips our riders have been featured in and put them into one place. So sit back, watch, and get stoked to go skate with the homies and put out your own clips.
First off, we got Travis Glover skating through Spain with Chaz Ortiz in this clip for JBL Audio. Yo Travis! Let me get some headphones!
It goes without saying that filming making and photography are integral parts of skateboarding. The task of filming or taking photos of your friends skating often acts as a conduit towards other creative endeavors. Recently our very own customer service wizard, Marvin Siclait put together a badass short film. I had no idea that Marvin makes shorts, nor, did I know he is in film school. With that I had to know more, check out his latest work and find out more about the filmmaker below.
Interview with Marvin:
First things first. How long have you been making skits and how’d you get into it?
I started making skits in the 8th grade and got really involved with film & video all throughout high school and now college.