It comes as no surprise to hear “Beer and Skateboarding go together like PB&J,” or as a true “Millennial” might say, “Avocado and Toast.” Most of age skateboarders would probably agree with this. Responsibly sharing a couple of brews with the homies amid a mini ramp session is great and it’s no secret. It’s a trend made clearer when you see bigger brands like Brixton collaborate with Coors Original, 686 partner with Pabst Blue Ribbon, or the fact your favorite Street League pros will retire fruitfully off their windfall craft beer investments. More so, it wouldn’t be a stretch to draw parallels between the craft beer renascence of recent years to the boom in small, independent skateboard brands currently taking the industry by storm. Seemingly every time you blink a new skate brand is created. With this in mind, it makes total sense for me to pair my favorite local brews with my favorite independent skateboard brands. What’s not to love? Boards and Breweries.
2017 is nearly a wrap and for the first time in ages I feel that collectively we can all breathe a slight sigh of relief. Why? Well, we made it out of the dumpster fire that was 2017, guys. While that is reason enough to tie one on and celebrate, let’s not get too excited. Regrettably, 2018 is revving up to be just as turbulent. Whether it’s the constant barrage of bad news or social media overload, it’s apparent that it is harder to focus now more than ever. Like many, my mind has was cooked by 2017. So that’s my excuse for why my very cliche year-end “best of” or “listicle” may be missing some very noteworthy things. With that said, in no particular order, here are somethings that made some crumby days brighter in 2017.
“Hold the board up to your face. If the board lies between your nose and chin, it’s the right size for you.”
How many times have you heard that in your life? I think some guy at a random rental shop back in 1995 just made that up and it stuck. No matter how that rumor became the standard in snowboard sizing, it’s important that we push passed the lazy anecdotes and get the right size snowboard for your ride. Simply ask yourself two easy questions and you’ll be on your way to snowboard bliss:
How much do you weigh?
The most important piece of information needed to correctly size a snowboard is your weight. Snowboards react to the amount of pressure put on them. The heavier you are, the more pressure the board is put under. The lighter you are, the opposite is true. The goal is to create a balance to where you put enough load on the board so that it grips the snow and reacts to your movements without flattening it out and making the board ride sluggishly.
It’s not too often we see a new design or revamped skate shoe that gets us truly excited. Emerica holds skateboarding at its core and they have arguably produced some of the most classic skate shoes to date. Well it looks like they have gone and done it again with the new Wino G6 model. The Wino has been updated with the G6 impact resistant polyurethane insole and features a double wrapped vulcanized sole, a single piece toe cap, padded tuff collar, and signature triangle tread. A real winner!
Watch Dakota Skate in the New Emerica Wino G6
Take your pick from three different colorways of the Wino G6 from Emerica here.
It wasn’t that long ago that, if you saw someone on the mountain riding in a snowboard helmet, you quickly judged them as a newbie or a kook. Not even five years ago helmet design wasn’t the most cutting edge. Snowboard helmets were often bulky and heavy to the point they were uncomfortable and would even throw off your equilibrium. They would even reduce your peripheral vision and make it so that you couldn’t fully hear all that was going on around you. It’s the one piece of equipment that has truly changed for the better. Our very own Eric Elliott, who runs the show here and had been riding without a helmet for years recently got a Smith Gage and had this to say about his first helmet:
New Year, New Gear…right? We seriously hate that saying, but there is something about getting a new snowboard setup in the New Year that has us feeling a certain type of way. Nick Gaddy and Nick Mertes are OG Ambush dudes. Our homeboy Cole Vanthof set off to Utah to catch up with these dudes to see what they are rocking for this 2016/2017 snowboard season. These guys are characters no doubt, but their riding style is legit. Watch these two product videos and peep the gear links and make a wise purchase this year.
Nick Gaddy’s Setup:
2017 CAPiTA DOA Snowboard:
2017 Union Contact Binding (Scott Stevens):
Nick Mertes’ Setup:
2017 Burton Flight Attendant Snowboard:
2017 Burton Cartel EST Binding (Black):
We really want to thank the crew at Burton, CAPiTA, and Union for dialing in our friends this season, and we are really stoked to help spread snowboarding to more people every year. If these snowboard products didn’t appeal to you, which we would find hard to believe, but you’re interested in seeing the other badass snowboarding brands we carry, hit our snowboarding page and tickle your eyeballs and hopefully your souls.
What if there was no such thing as a skateboard graphic? Would it matter to you if you and your squad all had the same plain, natural wood deck? If skateboards had no graphics, would they still have a soul? Would they tell the story of your favorite pro? Would they still celebrate your favorite video part, ad campaign, or Instagram account? What would a deck with no graphics say about you and your skateboarding? How would anyone know where you have aligned yourself within the skate industry? Would people be making jokes about how lame “Skater X” is over there with his obviously lame brand board?
Thankfully, we don’t live in that world. We live in a world where art and skateboarding go hand in hand. We live in a world where skateboards tell stories, share in our culture’s rich history, and convey a brand’s message. For better or worse, we live in a world where skateboard graphics speak volumes of who you are, who your favorite skater is, what clique you belong to, and with whom you share common values and attitudes. And, if that’s what it takes to draw out all of these beautiful, funny, disgusting, and thought provoking graphics, I enthusiastically embrace every bit of it.
Summer is right around the bend and we couldn’t be any more stoked! Who doesn’t love a few extra hours of daylight? With longer days, you get more time on your board, subsequently, that also means more blown out shoes! Here’s a secret way to optimize your time and money this summer. Get your shoes now and you’ll get the most bang for your buck. Use that little extra dough saved for more important things like; beverages, LOTS of beverages, and BBQ. You might be asking yourself, “How can I save money on shoes?!” It’s easy, just take advantage of our Multi-Shoe Discount Program (discounts taken off at check-out): Buy 2 Pairs SAVE 10%, Buy 3 Pairs SAVE 15%, or Buy 4 or More Pairs and SAVE 20%.
We have been fans of Jerry Hsu for what seems like forever! Anyone old enough to know better instantly gets nostalgic thinking of Jerry’s parts from Blackcat and the Storm. He truly is an OG! So we are hyped to offer up a giveaway in celebration of Jerry’s Emerica X Chocolate collection.
Now let’s be real, not all giveaways are created equal but the Jerry Hsu Emerica X Chocolate giveaway may take the cake for the best, most recent, of any of our contests. Just look at all the gear one lucky winner will receive:
Yep, that’s right all of that could be yours! So click here to read our exclusive interview with Jerry Hsu and enter the giveaway now! You won’t want to miss out. Also be sure to pick up his new kicks:
We always have a lot to be hyped on, for starters, it’s spring and that fresh feeling is taking over. Speaking of fresh, new to Lakai’s Spring ’16 lineup is Vincent Alvarez’s second pro model, the Vincent 2 and it’s hella fresh.
For those unfamiliar with Vicent, he burst onto the scene after winning DC‘s King of LA contest in 2007. That one contest propelled a seemingly unknown Vincent to an overnight sensation and put him on everyone’s radar. Most importantly, his performance put him on Sam Smyth’s radar (Sam is team manager for Girl Skateboards & Chocolate). Smyth would just have to track down Vincent first.. As legend has it, Vincent won a prepaid phone at the DC contest and exchanged number’s with Smyth but never made contact past this exchange. Once Vincent’s phone ran out of minutes there was no way to contact him. Eventually Smyth was able to find him and the rest is history, Vincent picked up a spot on Chocolate skateboards and eventually the legendary Lakai footwear.