Red Bull Illume – Piedmont Park – Atlanta, Georgia

Piedmont Park will play host to the Red Bull Illume each night from March 20th – 30th from sundown through 11PM. You can catch some world class photos from some of Red Bull’s finest photographers.  All of the photos are in big light boxes that are glowing throughout the park. During the opening event, Red Bull skydivers parachuted out of a plane and as soon as they landed all the light boxes lit up. I was able to make it out on opening night to capture the Ambush team riders skating the mini ramp and putting on a show on for the crowd. During their session, some of the Red Bull photographers shot some ill photos with them. After all the madness of skydiving and skateboarding, the Ambush Crew was able to get in the VIP party where all drinks and food were on Red Bull! It was pretty dang sweet. That pretty much sums up the whole night! Here are the photos of what I saw. And, Max made a sick edit of the night too. Read More >

Fresh Wax Leads to Better Tracks

We’ve all experienced it. You’re at the top of the mountain with all of your buddies when someone yells out “Hey! Let’s all race to the bottom!”. All of you start talking trash about who is going to be first down the mountain as you line up and get ready for take off. Soon after, you realize it won’t be you that comes in first.

Don’t be that guy. Blow past your friends by keeping your board waxed and tuned to perfection. You know what they say; fresh wax leads to better tracks. Or, a smooth base wins the race. Or, an edge like a razor cuts like a laser. Actually, nobody says that crap. But, everyone agrees that a good wax and tune goes a long way towards making your day on the mountain rad. Read More >

Snowboard Outerwear Tech Guide

Snowboarding can take place in some of the gnarliest conditions on the planet. If you want to ride for hours on end in high altitudes, extreme cold, wind, snow, sleet, or rain, you gotta have the gear to go with it. Even on good weather, blue bird days, its imperative that you have outerwear that will keep you warm and dry. In most cases, the fun you have on the mountain depends on it.

Let’s face it; outerwear is confusing. I constantly hear questions like “what size should I wear”, “what waterproofing rating do I need?”, “what does breathability mean?”, “is this really going to keep me warm”, or my favorite “can’t I just Scotchguard my jeans or wear my jogging pants?”. Read More >

Nike Snowboarding Never Not Premiere

Nike Snowboarding rolled out the red carpet last night for the Southeast premiere of Never Not. The shop took on a movie theater like vibe complete with a popcorn machine, candy, and of course, Never Not.

The two part feature film from was an epic journey through all things snowboarding. Part One focused on the gnarly. Nike snowboarding riders Jed Anderson, Sage Kotsenburg, Halldor Helgason, Nicolas Muller, Justin Benee, and about a half dozen more melted snow with some of the most intense backcountry, street, and park riding ever caught on camera. Part Two illustrated the dichotomy between contest riding and free riding. The former being a training intensive, injury riddled voyage to the deepest emotions victory and defeat can conjure up. The latter presenting snowboarding as a soulful pursuit of ultimate happiness. Simply put, Never Not is snowboarding and snowboarding is exactly what you want it to be. Read More >

Jed Anderson and Nike’s Never Not

A new trend in skateboarding is upon us.  The cliché term “hipster skateboarder” has come to fruition.  Most skateboarders cringe just thinking about what that term means.  What is a hipster skateboarder you ask?  You can see them from a mile away;  tight pants cuffed a good bit above the ankles, some sort of ironic shirt, slicked back hair, some weird shoes, these are some of many characteristics that make up a hipster skateboarder.  When imagining the term the first couple names that come to mind would be Austyn Gillette and Dylan Reider.

While trolling the internet the other day I passed by an unfamiliar name, so of course I had to check it out.  What was brought to my eyes was yet another hipster skateboarder by the name of Jed Anderson.  Jed is Canadian and seems to have spent his fair share of time in New York City.  His wardrobe caught my eyes first, but what followed was an extremely unique trick selection paired with a style that was effortless and carried no hint of being forced or faked.  I really liked the first clip I found of Jed, which lead me to seek more. Read More >

JUST IN: Burton 2014

Although it’s 90°F outside in Atlanta right now, we’re closer than ever to Winter 2014….especially now that the new Burton line has dropped on the site. The new stuff is causing quite a buzz around here. Scroll on down to see what we’re hyped on.

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2014 Burton Nug – $419.95

Park rats rejoice. This potent little number enables you to downsize 8cm to 10cm allowing for more edge control at slower speeds, an easier time balancing on rails, and faster spins. From waist width and flex profile to sidecut and running length, this strain of nuggetry optimizes every element of park riding.





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2014 Burton Mission Binding– $199.95 Read More >

Winter X-Games Aspen | Mens Slopestyle Finals

With the hype machine at full blast, the days preceding the X-Games were filled with headlines about the Mark McMorris/Shaun White rivalry that would unfold during the Mens Slopestyle Finals.

Who has the best run? Who will land the cleanest triple cork? Who is Mark McMorris? These were all questions being asked by the masses.

Well, history was indeed made. Mark scored a record breaking 98.00 in Mens Slopestyle clinching gold while Shaun White barely squeaked into the top five. Cheers Mark.