Skateboarding has had a long and lusty love affair with art. If you want to get hippy with it, skateboarding can be construed as analogous to a type of performance art where the skateboarder is the artist, the skateboard is the tool, and the streets are the canvas. All abstract mumbo jumbo aside, skateboarding and art just go together. We celebrate board graphics, have a deep respect for filmers and photographers, and basically can’t function without music. And, many skateboarders are accomplished artists, filmmakers, musicians, graphics designers, illustrators, chefs, and more. Skateboarding and art are so closely aligned culturally that they have essentially morphed into two distinct subcultures of a larger, broader lifestyle. The OuterSpace Project is Greg Mike‘s full embodiment of this concept.
Of course, fads like these are not exclusive to skateboarding. Look at the mannequin challenge, dance challenges (#inmyfeelingschallenge), or the infamous Tide PODS challenge. People love to film themselves doing stupid stuff. It’s like the apps were designed just for it.
Back in the day, we had to wait for latest Big Brother video, CKY, or episode of Jackass for inspiration. Afterwards we’d grab our parents’ camcorder, replicate, and that was about the extent of it. We never had any intentions on something being “viral” because it didn’t exist!
“With a nod to past, but firmly planted in the future, this offering from DC is everything you could ever want from a street skating video. Big ups to everyone involved.”
Without fail, every year “Go Skateboarding Day” sneaks up on us. Could you blame us? It always seems as though the day just passed. Why shouldn’t we get deja vu since we consider every day “Go Skateboarding Day.” Truthfully, nothing outside the ordinary happens on June, 21st. Sure, there are a few special events, some sanctioned by the governing board of the International Association of Skateboard Companies, and other events that aren’t trademarked. Regardless, to me the day always tends to feel about the same wherever it’s observed. That’s because, at its core, “Go Skateboarding Day” is just another day revolving around kicking it with friends both new and old and celebrating the ever continuous joy of riding a useless wooden toy. The spirit of the day is truly infectious. Although, with all due respect, if the freestyler brainiacs that make up the IASC (in all their infinite wisdom) could pick a shorter day next time around, maybe, my sunburn won’t be so bad.
This year after weighing our options, we decided to keep it simple. “Don’t overthink it, let’s pack up the van with boards, water, Gatorade, and hit the road,” I said. “It’ll be sick because we’ll grab doughnuts and pizza too! Everyone’s hungry, right?” However, as our impromptu “Go Skateboarding Day” progressed, pizza seemed far from mind and, in retrospect, maybe the missing puzzle piece was the missing pizza slice? Next year, I swear we’ll make pizza a mandatory. That…and maybe beer. Like you, I’ll keep my fingers crossed too.
Choosing a song to accompany a video part can be a lot like pairing a wine with a dish. The right song can augment feelings evoked from watching someone perform the perfect trick, at the right spot, with just the right filming. The wrong song and the viewer may pull the plug immediately. This is fact. While wine pairing can be broken down to a science, skateboarders’ tastes seem to be way more subjective. There are absolutely no rules. A hesh transition skateboarder can skate to hip-hop and it may work well, and a tech guy can skate to a Black Sabbath track and it might work even better. Music is such an integral part of skateboarding and video parts. Many of us are exposed to new music predominantly through skate videos. It’s become incumbent on video directors to dig deep to keep their soundtracks interesting and tidy. That’s why the Girl x Sup Pop capsule just works.
We’re heavily intrigued by the Girl Skateboards x Sub Pop collaboration. This collaboration not only celebrates Sub Pop’s 30th anniversary, but also pays homage to the crate diggers of the world, which is something that all skateboarders can relate to. Crate diggers and skateboarders alike are all searching for that next hidden gem. Kudos to both Girl Skateboards and Sub Pop records for exposing us to so much music throughout the years. Our ears and lives have both been greatly enriched.
We’re giving away all five Girl x Sub Pop decks drawn by Sub Pop’s art director, a celebrated illustrator and skateboarder, Sasha Barr. Included are 7″ flexi discs featuring single tracks on each side, combining for a total of 10 songs from emerging and celebrated Sub Pop artists. And as an added bonus, we’re even throwing in the milk crate.
Listen to the Girl x Sub Pop playlist on Spotify
Watch the video here: Brahfest Video
Peep the images:
IT’S FIRING RIGHT NOW!!
After a mild and dry winter, most of the major mountain resorts out West in the Rockies and on up into the Northwest parts of the US were hurting for travellers to come and ride. After a very welcomed “March Miracle”, some mountains have received over 50+ inches of fresh snow and there is more on the way!!
My buddy and I were able to squeak a trip out to Sun Valley, Idaho towards the end of February. Man, did we time it right!!
We were sweating bullets towards the beginning of February when the weather report had temps projected in the mid 40’s, low 50’s. The furthest thing from an EPIC snow trip. But, out of nowhere, a week before our trip dates a weather pattern swept in and blessed us with stellar conditions!!
It was a short trip, only a couple days of riding actually, but it couldn’t have been better and I could tell there was a buzz in the air based on what the locals were saying. The common thread in a lot of the conversations we had was “The snow is FINALLY here” or “I haven’t ridden hardly at all this season because there just hasn’t been any snow”.
We had a really nice blue-bird day the first day on Bald Mountain. It was perfect actually.
We were able to take in all of Bald Mountain while visibility was all time, and make our plan for the next couple of days as the snow started to dump on us. I had some of the best runs I’ve had in a long time. A soul recharge for sure!
And to think, only a few weeks before we contemplated not coming at all.
Ever since we got back, the snow continues to hammer the mountains that needed it so badly. So, if you’ve got the ability to book something…DO IT! And, if you put off picking up anything for you trip because the season was a little soft, look no further than our selection here at Ambush Board Co.com
All our 2018 gear is discounted right now! This should give you even more of a reason to get out there and enjoy some of this fresh snow, while keeping some cheddar in your pocket for a round of après ski beers!
Yeah, snowboarding alone is fun. But, snowboarding with your buddies is the BEST. And, aside from skateboarding, snowboarding is one of the few board sports you can actually do together. With surfing, currents can separate you from your crew and with wakeboarding you can only ride one at a time. From a group shred standpoint, snowboarding can’t be beat.
Snowboarding is one of the most incredible experiences on this planet. Enjoying it with your crew is next level bliss. Showing off for one another, pushing each other to perform beyond your abilities, and hooting and hollering with stoke down every run makes all those days cooped up in the office worth it. Every single run is a race down the face of the mountain trying to be in front so your whole squad can see you shralp. And, if it becomes time to film, the guy who draws the shortest straw better get the shot. Oh, and the partying that starts après and rages until the coffee pot turns on, is all part of the gig. Ever be that sorry, hungover sap that puked in the snow? Yeah, me neither.
Like the old saying goes, if you hucked clean trick and no one sees it, did it really happen? Do you push your snowboarding more when your friends are around? Were you really going to learn a new trick on that solo mission or your “couples trip”? The workaday snowboarder can, and often does, improve his skills rapidly and dramatically when riding as a group. It’s easy to take the comfortable route when riding alone. Try pussying out amongst friends. You won’t live it down until someone else wimps out harder that you just did. But, when you have an image to uphold, look out body…you’re getting sacrificed. And, your snowboard skills are the direct beneficiary.
Style can benefit from riding together too. Do you pay attention to how you snowboard when riding alone? I don’t. But, when my friends are around, I hold my positioning just right. Sure, my riding style is fishing for compliments. To me, it doesn’t matter why your style looks clean and alluring, it’s just nice that it does.
Snowboard trips with your compadres can give you a whole new perspective on life and vastly different level of appreciation for the lives of your friends. Ever have a deep, meaningful conversation on the gondola? What did you discover about yourself and about your relationship with your buds? Ever come back from a snowboard trip closer than when you left? Ever look out over the peaks and say to your squad “look at how incredible this is. Look where we are?” Those profound moments of gratitude and camaraderie can impact your friendships forever.
What’s the reason for your trip? Are you celebrating a milestone birthday on the mountain? Maybe a bachelor party? Is your snowboard trip an escape as you help a friend navigate through tough times? Or, are you like most of us and just NEED to ride? Whatever your reason, snowboarding can produce some of life’s most cherished moments.
The brotherhood of snowboarding is a peculiar, inexplicable bond that manifests itself in different ways depending on the circumstances surrounding your trip. But, it is there and it is unmistakable. The brotherhood of snowboarding is what separates snowboarding from other “sports”. It’s a feeling and a vibe. It’s progressing at a rapid clip. It’s sharing in moments of both triumphs and setbacks. It’s disengaging from the rat race, social media, and your devices and focusing on your personal relationships. It’s about experiencing one of the greatest feelings in life: sharing something you love with people you love. And, that’s what makes snowboarding, well, snowboarding.
It comes as no surprise to hear “Beer and Skateboarding go together like PB&J,” or as a true “Millennial” might say, “Avocado and Toast.” Most of age skateboarders would probably agree with this. Responsibly sharing a couple of brews with the homies amid a mini ramp session is great and it’s no secret. It’s a trend made clearer when you see bigger brands like Brixton collaborate with Coors Original, 686 partner with Pabst Blue Ribbon, or the fact your favorite Street League pros will retire fruitfully off their windfall craft beer investments. More so, it wouldn’t be a stretch to draw parallels between the craft beer renascence of recent years to the boom in small, independent skateboard brands currently taking the industry by storm. Seemingly every time you blink a new skate brand is created. With this in mind, it makes total sense for me to pair my favorite local brews with my favorite independent skateboard brands. What’s not to love? Boards and Breweries.
Creature Comforts’ “Tropcalia” and Blvd Skateboards
For a couple years now beer aficionados living in the Southeastern United States have raved about Creature Comforts’ Tropicalia IPA for its balanced, fruit-forward, hoppy flavor. Often times, this IPA can be hard to find in the wild, and the same goes for a BLVD skateboard deck. The beer gets it’s name “Tropicalia” from the Brazilian artistic movement that arose in the late 1960s. Much like Creature Comforts’ affinity for a smooth, aromatic, citrusy IPA, BLVD shares an equivalent palette for skateboarding. Look no further than their team’s pro roster for a heavy, stylish, and super smooth Brazilian style. With guys like Rodrigo Petersen, Danny Cerezini, Carlos Iqui, and Tiago Lemos skateboarding for BLVD, it’s easy to see why I would pair the brand with this stellar IPA.
Monday Night Brewing’s “Dr. Robot” and Sour Solution Skateboards
Hailing from Atlanta, Monday Night Brewing has continued they’re expansion over the past several years, quickly becoming the brewery of choice for me. Their year-round offerings consist of anything from a killer scotch ale aptly named Drafty Kilt to a Belgian-style wit named Fu Manbrew. Monday Night’s lineup not only boasts humor, but depth. Just don’t let Monday Night’s variety be mistaken for a weakness. They didn’t spread themselves too thinly, and in my opinion, any of their beers would be another breweries breadwinner. The same can be said for the eclectic Euro brand Sour Solution, which has an as extensive team that excels at whatever terrain lays ahead. All-terrain riders like Barney Page and Oscar Candon both kill it in the streets and park, while Gustav Tonneson and Albert Nyberg’s approach may make you question their planetary origin. For example, take Free Skateboard Magazine’s latest cover:
— Templeton Elliott (@MostlySkate) January 3, 2018
Barring, maybe, Rodney Mullen, who would have thought to Casper slide a wall? NO ONE. Furthermore, who would have thought a Casper could look so cool? Well, again, NO ONE. I have been proven wrong by Albert’s feat. So, when it came time for me to pair Sour Solution with a brew from Monday Night, I decided to pick one I thought Monday Night would fail with. That beer would be the new blackberry lemon sour Dr. Robot. As apprehensive about it as I was, I’ll happily admit, for a sour, it’s great! Kind of like Albert Nyberg’s Free Skateboard Magazine cover. So a sour brew for Sour Solution.
Reformation Brewery’s “Stark” and Isle Skateboards
I’m often stuck in what I’ll coin as “beer Groundhog Day” where I’ll continuously drink the same two or three types or styles of beer ad nauseam. Truthfully my go-to beers are normally pale ales, IPAs, and maybe a pilsner or two. What beer always breaks this cycle? If you guessed a strong porter, then you guessed right! Just down the highway in Woodstock, GA, is Reformation Brewery and their Stark porter is a thing of beauty. This beer is dark and full of robust character that hints of toasted malts and chocolate. Since porters first were developed in London in the 18th century, what better brand to pair this porter with than with London’s very own Isle Skateboards. Isle’s visual offerings tend to be dreary, but entrenched in strong, powerful skateboarding through unique tricks and spot selections. Good on ya, chaps!
Red Hare Brewing’s “Long Day Lager” and Scumco & Sons
Has it been a long day? Maybe it’s been a long week. Either way, celebrate the beginning of summer with us tonight at the brewery! We’ve got live music and food for our Longest Day party, 5:30-8:30! #redharebrewery #longdaylager