It’s nearly impossible to ignore the 24-hour news cycle today. Everywhere you turn, look, or swipe it’s in your face…and, to me, it’s depressing. As far as I, personally, am concerned, there is the the constant reminder that our leaders seem bent on making our nation less inclusive. We seem to take 10 steps forward only to be knocked back two. However, I remain optimistic after witnessing the worldwide support of women’s marches a couple weeks ago. It seems that progress will continue creeping forward. I mean…things have to keep getting better, right? Skateboarding has always been the most diverse of the so-called “board sports”, and it’s trending towards being ever more diverse. Nowhere is it more apparent than in the coverage of women in skateboarding. The past couple months their coverage has been boomin’ and that makes me proud to be a skateboarder. So, shout out to all the ladies killing it out there! Women have definitely more than earned their seat at skateboarding’s table. Here are a few of my favorite examples of this in the past couple months.
It’s not too often we see a new design or revamped skate shoe that gets us truly excited. Emerica holds skateboarding at its core and they have arguably produced some of the most classic skate shoes to date. Well it looks like they have gone and done it again with the new Wino G6 model. The Wino has been updated with the G6 impact resistant polyurethane insole and features a double wrapped vulcanized sole, a single piece toe cap, padded tuff collar, and signature triangle tread. A real winner!
Watch Dakota Skate in the New Emerica Wino G6
Take your pick from three different colorways of the Wino G6 from Emerica here.
It’s not uncommon to hole up inside during winter. The days are short, cold, and for us in Georgia, the days are actually, well, pretty mild. As I write this today Tuesday, January 17th 2017, I can’t use the weather as my excuse not to skate. It’s currently 72° and cloudy in beautiful Kennesaw, GA. Admittedly, it’s unseasonably warm. Still, I find myself counting the days until spring. For your information, spring is 61 days, 14 hours, and 9 minutes away. Look at the forecast for the next 10 days. Despite some rain here and there, it’s definitely not too bad, eh?
You’re crazy if you aren’t stoked on this forecast. Time to move the beanies, sweatshirts, and jackets back to storage? Maybe not quite yet…because, out of the 61 “winter” days left, more than likely we’ll experience a couple more cold snaps and inclement weather that may render the streets “un-skateable.” I’m by no means a meteorologist, but I’d guess it’ll be due to negligible amounts of ice or rain. (Knock on wood!)
It wasn’t that long ago that, if you saw someone on the mountain riding in a snowboard helmet, you quickly judged them as a newbie or a kook. Not even five years ago helmet design wasn’t the most cutting edge. Snowboard helmets were often bulky and heavy to the point they were uncomfortable and would even throw off your equilibrium. They would even reduce your peripheral vision and make it so that you couldn’t fully hear all that was going on around you. It’s the one piece of equipment that has truly changed for the better. Our very own Eric Elliott, who runs the show here and had been riding without a helmet for years recently got a Smith Gage and had this to say about his first helmet:
New Year, New Gear…right? We seriously hate that saying, but there is something about getting a new snowboard setup in the New Year that has us feeling a certain type of way. Nick Gaddy and Nick Mertes are OG Ambush dudes. Our homeboy Cole Vanthof set off to Utah to catch up with these dudes to see what they are rocking for this 2016/2017 snowboard season. These guys are characters no doubt, but their riding style is legit. Watch these two product videos and peep the gear links and make a wise purchase this year.
Nick Gaddy’s Setup:
2017 CAPiTA DOA Snowboard:
2017 Union Contact Binding (Scott Stevens):
Nick Mertes’ Setup:
2017 Burton Flight Attendant Snowboard:
2017 Burton Cartel EST Binding (Black):
We really want to thank the crew at Burton, CAPiTA, and Union for dialing in our friends this season, and we are really stoked to help spread snowboarding to more people every year. If these snowboard products didn’t appeal to you, which we would find hard to believe, but you’re interested in seeing the other badass snowboarding brands we carry, hit our snowboarding page and tickle your eyeballs and hopefully your souls.
After twenty-three renditions of the same contest, it’s easy to think that things can become a little stale. It’s hard to be inspired when the same group of skaters compete in the contest and the same select few seem to always win. And, although that might have been true in past Games of Skate, GOS #23 was anything but typical.
What jumped out most was how much the girls killed it. The ladies’ progression, style, and skill earned the respect of the guys. The girls were viewed and competed against as equals. Three won at least one game and advanced on to the next round. And, Miana Fishman turned heads by earning second place in the Beginner Division.
All the fresh faces in this years’ contest proved that skateboarding is an ever evolving culture with young guns always pushing it and trying to come up. Outside of skateboarding standard bearer, Niko Howard, the rest of the top spots in each division were won by new names with a different interpretation of how flat ground skating should be done.
Ambush Skate Team does Milledgeville
After an hour and a half of riding in the van, and Dakota and Wes trailing behind us in the Mazda (D had to leave early on Sunday. He has a job), we opened the doors at a DIY skate spot in Milledgeville. We were so graciously greeted by a small amount of rain. A lil drip drip. Everyone was hyped to get out of the van and stretch their sea legs that no one minded a little wet pavement. Time went by and redundancy set in as the DIY wasn’t too big and spot searching became more prevalent in everyone’s mind.
There is this chilly spot in a church parking lot by where our good buddy Dave used to live. It’s a concrete car ramp that runs from parking lot to parking lot with a small embankment on either side. It also has parking blocks bolted in the ground at just the right place (You’ll see it in the edit). It was a fun little spot until some dude came up and started asking us questions. He was sketchy, and we thought he was trying to steal our stuff out of the van, so we packed it up and left.
What if there was no such thing as a skateboard graphic? Would it matter to you if you and your squad all had the same plain, natural wood deck? If skateboards had no graphics, would they still have a soul? Would they tell the story of your favorite pro? Would they still celebrate your favorite video part, ad campaign, or Instagram account? What would a deck with no graphics say about you and your skateboarding? How would anyone know where you have aligned yourself within the skate industry? Would people be making jokes about how lame “Skater X” is over there with his obviously lame brand board?
Thankfully, we don’t live in that world. We live in a world where art and skateboarding go hand in hand. We live in a world where skateboards tell stories, share in our culture’s rich history, and convey a brand’s message. For better or worse, we live in a world where skateboard graphics speak volumes of who you are, who your favorite skater is, what clique you belong to, and with whom you share common values and attitudes. And, if that’s what it takes to draw out all of these beautiful, funny, disgusting, and thought provoking graphics, I enthusiastically embrace every bit of it.
Anticipation had been building up for two to three years with thoughts of what Emerica’s Made Chapter Two would bring. The excitement managed to keep a steady underlying role throughout the years, but broke through in the newest “The Skateboard Mag” issue with Andrew Reynolds on the cover. The issue contained bittersweet spoilers, but overall it provided stoke and insight to what we can expect from the follow up of the video series “Made” by Jon Miner.
Shortly after reading the November ’16 issue, I found out that Ambush and Ruin would be premiering the video at The Plaza Theatre in downtown Atlanta. My buddy Andy and I could not have been more excited. As the days went by, more and more information about the video was slowly beginning to get leaked out, and surprises helped bring the stoke level to new heights.
Bi-weekly, we get together for a marketing meeting. During these powwows, we lay out our marketing schedule and agenda, and discuss content. A LOT of times during these meetings we sit around figuratively throwing shit at a wall and hoping some of it sticks. A few months ago, sitting around the conference table discussing our marketing plans, it hit me. That little voice in my head said, “Hey, Ben! I don’t think anyone has ever analyzed every Thrasher Magazine cover.” And…without thinking, I immediately blurted this out to the group. Little did I know that this idea would stick and I’d be the one to undertake this endeavor.
Have you ever bitten off more than you can chew? Ever taken a bite so large you instantly regret it? We’ve all done it, and after nearly asphyxiating, we say, “Never again! From now on, I’m only taking small bites.,” but…if you’re like me, your eyes are always bigger than your stomach, and after surviving that first enormous bite, all you know to do is settle in for the feast.