Wakeboarding Hall of Fame – Chuck Morrow


12/12/1964 – 09/01/2017

Wakeboarding had existed for a few years before Chuck Morrow founded Ambush Board Co. and Buywake.com, but it was still a small, burgeoning industry.  The products were being improved at a rapid clip with major innovations taking place in design, function, and construction for both boards and bindings.  But, how wakeboards were being sold at retail was stuck in the dark ages.

Boat dealerships were the primary source of distribution for wakeboards until Chuck established Ambush Board Co. (https://www.ambushboardco.com) in the summer of 1997.  Most boat dealers would relegate an unused corner of the sales floor to a few of mid-grade wakeboards and call it a “pro shop.”  Enthusiasm for wakeboarding was rising, but the dealers at the time were more focused on selling boats than boards, and their knowledge of the products and of the sport itself were minimal at best.  If wakeboarding were going to grow, it needed a focused, passionate advocate at the retail level. Read More >

Alpinestars Ride with Palma

We go way back with Josh Palma. Josh was the original winner of Buywake.com‘s Global Rider Search back in 2004. Since then, he has repped the Ambush family in a big way. Josh has reached the podium on wakeboarding’s biggest stages, worked as a stunt double for Sinqua Walls in the movie Shark Night 3-D, and now you can spend a weekend riding with him in Orlando, Florida.

Alpinestars is giving away expenses paid trip to Orlando to ride with Josh Palma on August 10th-11th. You’ll spend the weekend shredding on Josh’s home lake and chilling with the man himself. All you need to do is drop by Ambush and sign up. The winner will be announced on August 6th.

Welcome to the new AmbushBoardCo.com

Welcome to the new AmbushBoardCo.com. After 14 years of promoting action sports in the metro Atlanta area, Ambush has now officially entered the e-commerce scene. Until now, Ambush Boarding Co. relied on sister companies BuyWake.com, BuySnow.com, and BuySkateShoes.com to service our online customer. Now we are bringing you everything you need to ride under one virtual roof.

“When we launched Buywake.com in 2001 (and later BuySnow.com, BuySkateShoes.com, CheapSk8Shoes.com), our idea was to keep the brick and mortar store on a pedestal unto its own,” reflects Ambush, Inc. founder Chuck Morrow.

“With the Ambush brand being so strong and the needs of our customer being so diverse, we decided it was time to move forward and e-commerce Ambush Boarding Co.” Read More >

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