Without fail, every year “Go Skateboarding Day” sneaks up on us. Could you blame us? It always seems as though the day just passed. Why shouldn’t we get deja vu since we consider every day “Go Skateboarding Day.” Truthfully, nothing outside the ordinary happens on June, 21st. Sure, there are a few special events, some sanctioned by the governing board of the International Association of Skateboard Companies, and other events that aren’t trademarked. Regardless, to me the day always tends to feel about the same wherever it’s observed. That’s because, at its core, “Go Skateboarding Day” is just another day revolving around kicking it with friends both new and old and celebrating the ever continuous joy of riding a useless wooden toy. The spirit of the day is truly infectious. Although, with all due respect, if the freestyler brainiacs that make up the IASC (in all their infinite wisdom) could pick a shorter day next time around, maybe, my sunburn won’t be so bad.
Nothing ever goes as planned. We hoped to premiere the Ambush Video Challenge edits at Kennesaw Skatepark as part of our Go Skateboarding Day festivities, but the weatherman had other ideas.
The City of Kennesaw was kind enough to bail us out and offer up the Ben Robertson Community Center as a venue. We quickly called an audible and moved everything there. After a few frustrating AV issues, the Video Challenge was on.
The videos were incredible. The creativity, the spots, and the editing were phenomenal. But, what stood out the most, was the insane amount of footage each team stacked in 24 hours. Mind blown.
Each montage was so good we couldn’t narrow it down to the planned five finalists. Seven teams made the finals each with their own vibe. Crust First took the path of most resistance and centered their edit around chunky, East-coast style spots, while Burnt had a polished, professional feel focused on absurdly talented skating. Pretty SB, Boi Boi Tour, and Loyal brought the whole skateboard lifestyle element into focus while Lowkii and Varolina simply brought the hammers. In the end, Lowkii took the crown as Video Challenge champions.
The technological world is taking over. Our entertainment, our shopping, our communication, even our interactions among friends have become relegated to a flickering glow from a digital device. That’s why skateboarding is so special, whole, and pure. It can’t be done from a smartphone (unless you are playing True Skate, but how does that count?). Skateboarding is real. You do it in the natural world with genuine friends. You do it because it’s challenging. You do it because it’s fun. And, you do it because you love it. Skateboarding should be celebrated and that’s why we at Ambush fully embrace Go Skateboarding Day.
This year’s Go Skateboarding Day event at the Kennesaw Skatepark saw some killer skating, lots of camaraderie, and some of the gnarliest slams that park has ever seen (check out Spencer Ames’ Hall of Meat worthy backflip). Even the Mayor came out and donated some flesh to the skatepark. And, that’s what Go Skateboarding Day is all about: the whole community getting behind it and showing the world what we already knew: skateboarding is life.
Over the past year or so, there has been a ton of talk and social media promotion using the phrase and the hashtag “Low Atl”. But, it seems that not too much is known about what exactly Low Atl is or means. I have had a number of people come up to me with a lot of the same questions. “What does “Low Atl” mean?” “Is that a brand?” “Isn’t that the same as Lowcard Magazine?”
In translation, the term “Low Atl” means family. To be “Low” means to be down. We are a family of people who truly love skateboarding and who come together for one common passion. I say “we” because we are all considered “Low Atl”. Even if you aren’t from or living in Atlanta. It is a family of skateboarders. We have all started somewhere, and no matter how good you are or are not, there will always be people who will have your back if you are legit. Your legitimacy in skateboarding can be defined in infinitely many ways based off of everyone’s individual standards, but to me your legitimacy is defined by your passion. We all had to be shown the ropes at some point. You can’t learn everything all on your own. But, rest assured that if you always stick with something you are truly passionate about, then you will learn as much as you can on your own. The rest comes from listening to the ones who have been doing it longer than you. They have the most experience and have shown dedication to the art. Even in skateboarding, your elders deserve respect.
Well as we all know June 21st is national Go Skateboarding Day, a day where skateboarders come together as one and skate our asses off from morning throughout the night.
Over here at Ambush, we setup a fun little event. We had the legend Stormy Pruett whipping up the hot dogs and hamburgers, a bunch of flat bars, ledges, and ramps in the parking lot, free Red Bulls to keep the kids pushing all day long, Space Orphan playing live music, and a high ollie contest. Ambush’s very own Josh Butler took the high ollie contest. I’m not sure how high it was but it was high! lol
We also had the new Sk8Mafia video playing all day in the shop. All I have to say is WOW. This video is amazing. The skating is awesome. There are definitely multiple tricks in this video that I have never seen done before and they are all done with style! There have been a lot of videos that have dropped this year and this is gonna have to be my 2nd favorite right behind The DeathWish Video! Make sure to come out to the premiere at Jack’s Pizza on June 26th.
Summer sucks. Summer is rad. I love the summer time. I hate the summer. The heat is unbearable. Sweat, sweat, sweat. I’m thirsty thinking about it. The nights are wild. The parties are epic. The days are longer. The sessions are longer. The sessions are better. I love summertime.
Now that summer has once again reared its beautifully ugly head, we have some upcoming events to help you enjoy your arduously short yet acutely long summer. Let the radness begin.
Ronix Wakeskate/Wakeboard Demo Day – June 12th
Take a set with Reed Hansen behind the Ambush Nautique. Demo your favorite Ronix wakeboards, wakeskates, and surfers. Learn a few tricks from one of wakeskating’s premier shredders. And, it is totally FREE.
Every June 21st, skateboarders around the world celebrate national Go Skateboarding Day. While most skaters try to skate every day they can, Go Skateboarding Day is an excuse for skaters to get together in large numbers and celebrate the one thing that brings them all together, skateboarding.
For our celebration, we were lucky enough to be joined by the Ambig Clothing team, including Matt Bennett, Sean Conover and Clint Walker. The guys came by the shop to hang out, sign some autographs, and most importantly to skate and have a good time with all the kids.
Big thanks to the Ambig crew for coming out, and thanks to all of you who skated with us. Celebrate skateboarding everyday. Check the video below for a recap of the day.