When this idea came to light it was a no brainer. Ben Horan has one of the greatest attitudes and it shows not only in his style, but his work ethic. We gave Ben complete creative freedom with this project and a understanding that only a select few would have the opportunity to own a true limited wakeskate. The eleven skates available for purchase make this a hyperstrike. The result speaks for itself…a 40″ Swamp Thing that demands respect and should be used to its fullest potential. Ben went even further with this project and provided the Aquarium Hardgoods grip tape and Aquarium Hardgoods Reggie Fin. Ok…we must confess we have one hanging in our office, but it’s a nod to the Ambush archive of success in promoting wakeskating. Our support and passion run deep and our Team Riders; Josh Zentmeyer, Danny Hampson, and Ben Horan.
Summer sucks. Summer is rad. I love the summer time. I hate the summer. The heat is unbearable. Sweat, sweat, sweat. I’m thirsty thinking about it. The nights are wild. The parties are epic. The days are longer. The sessions are longer. The sessions are better. I love summertime.
Now that summer has once again reared its beautifully ugly head, we have some upcoming events to help you enjoy your arduously short yet acutely long summer. Let the radness begin.
Ronix Wakeskate/Wakeboard Demo Day – June 12th
Take a set with Reed Hansen behind the Ambush Nautique. Demo your favorite Ronix wakeboards, wakeskates, and surfers. Learn a few tricks from one of wakeskating’s premier shredders. And, it is totally FREE.
Atlanta area wakeboarding has entered a new era. Much has changed in the three years since our last wakeboard contest. A new breed of rider is now dominating the podium. Young and hungry rippers, led by the Jackson Five, are pushing the old guard aside. Exit Rhett Whatley; enter Tripp Brown. Brett and Brandon Lee? Are you sure you’re not thinking of Justin Lee?
As different as The [re]aWAKEning was, some things never change. Britt Rothove rode well and placed again, Paul “Turbo Urbo” Urbanowski helped us understand what wakeboarding is really all about, and the skies predictably poured rain all over the contest site.
Although the weather was rough, Lake Arrowhead was perfect. And, the rain kept all the kooks away.
Ambush Boarding Co. is about to celebrate its 15th Anniversary. In observation of the last decade and a half, let’s take a look back and see just how long 15 years really is:
When Ambush opened in June of 1997, Bill Clinton was president, Ally McBeal and Dawson’s Creek were considered great television, Michael Jordan just won his fifth of six NBA championships, and Titanic won Best Picture.
In 1997, only 18% of households had the internet. As of 2010, over 80% are online (the other 20% live in caves). Similarly, only 18% of the U.S. population had cell phones in 1997. That figure is now upwards of 97%. S#!t, nearly 60% of cell phones now have the internet. In 1997, text messaging didn’t exist, Google was still a research project, and a gallon of gas cost $1.20 on average.