Ethika - With You Everywhere. Ethika was started in 2001 by a group of close friends in Southern California, and has grown into a family of top athletes, musicians, and artists. From their friendships to their product, Ethika hase always been bound by quality and respect. Through their R&D they recognized that the solution was simple: Form, Fit & Function. Ethika symbolizes the passion, dedication, and obligation we all have to living out our dreams. No bells, no whistles, no smoke and mirrors, just quality under apparel and accessories.